Like scouts through the ages, we help you navigate the path and reach past the horizon. We envision outcomes, reveal obstacles, and unearth new opportunities for where your brand can go and how to connect with your audiences.
[ Brand Strategy ]
Illuminate Your Purpose & Passion.
Your brand is obviously not your product or service. But it’s not your mission or vision, either, or even your logo. Your brand is an idea, born of your organization’s purpose (the why behind all your hard work), and the passions you bring to it.
We help you articulate your brand’s purpose & perspective, truly understand and prioritize each of your various audiences, and develop a detailed plan that gets you from how your brand is perceived now, to where you want to be. For all your communications, brand strategy is both the map and the measurement of success.
And the first step? Whether your goals are narrowly focused or as vast as the wilderness, discussions about approach ignite the torch to lead the way.
[ Brand Strategy Services ] Discovery + Analysis | User Needs + Pain Points | Values + Beliefs | Positioning | Messaging | Measures of Impact
[ Brand Identity ]
Amplify Your Voice.
How does your brand talk? More specifically, what do your audiences see, hear, read, and experience? And how do they feel about you as a result?
Our brand identity work uncovers your unique voice. It’s the voice that rings true to you. And the voice that ensures your audiences identify with — e.g. feel a part of or a connection to — your cause and the positive future you’re building together.
We help magnify the impact of all your communications with both external audiences and internal stakeholders, shaping emotional response with new ideas, visual elements (typography, form, scale, color, white space, and even movement), and language full of meaning.
But most importantly, we ensure the day-to-day expression of your brand — your voice — is crystal clear, authentic, engaging, and consistently reinforced across all touchpoints.
[ Brand Identity Services ] Company Personality | Logo + Identity Systems | Voice + Tone | Brand Assets | Stakeholder Training
Our clients are often organizations at moments of significant growth, change, and opportunity. Some turn to us for a complete rebrand, while others are simply looking to make a few adjustments. Either way, our work is always a catalyst that moves the brand forward.
[ Brand Activation ]
Inspire People to be a Part of Your Journey.
Whether you need to convert visitors into vocal advocates, unify stakeholders behind a single vision, or increase engagement with your provided services — it all comes down to one thing. Making powerful connections with your audiences, digitally or in real life, requires engaging them in meaningful and compelling experiences.
That may take the form of beautiful and informative print collateral. Captivating environmental graphics. Highly targeted awareness or lead-generation campaigns. A comprehensive data-rich web platform, designed to quickly surface needed info & resources. A unique installation or community event, leveraged with social media to drive engagement. Or other solutions not yet on your radar.
Each can motivate audiences to help you advance your mission. And we’ve created them all.
[ Brand Activation Services ] Campaigns + Collateral | Digital Marketing | Earned Media | Community Engagement + Experiential Marketing
Every client faces the reality of shrinking budgets and the need to get more out of every marketing dollar. So we only advocate for deliverables that will make a measurable difference in:
• Visibility & awareness
• Community enthusiasm & engagement
• Participation & conversions
• Internal + external stakeholders’ buy-in
[ Brand Guidance ]
Ensuring brand identity, messaging, voice & tone stay consistent is critical to every organization’s success. That’s why clients often continue to draw on our expertise between larger projects.
We encourage our clients to be owners of their brands. That said, we are here to guide organizations on a clear path to find their way. Launching and maintaining campaigns to drive traffic and boost engagement. Tracking & analyzing data for activations, campaigns, and ongoing print & digital communications. Developing content strategy and overseeing creation. And of course, providing updates and critical support for all your brand elements, with regularly scheduled reviews to keep them fresh and relevant to the changing culture.
[ Brand Guidance Services ] Brand Guidelines | Design + Content Creation | Data + Analytics | Paid + Organic Marketing | Website Optimization